“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Ava Francesca Battocchio; Jing Yang; Chuqing Dong; Ebbe Bertellotti; Eunsin Joo; Camilla Teran

doi:10.1080/10641734.2023.2291778

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Ava Francesca Battocchio
, Jing Yang
, Chuqing Dong
, Ebbe Bertellotti
, Eunsin Joo
, Camilla Teran

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	219-241
Number of pages	23
Journal	Journal of Current Issues and Research in Advertising
Volume	45
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2023.2291778
State	Published - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Access to Document

10.1080/10641734.2023.2291778

Cite this

@article{8bde2ba1587a49c88bd009d7d43b7312,

title = "“Do Good and Be {\textquoteleft}Liked{\textquoteright}”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses",

author = "Battocchio, \{Ava Francesca\} and Jing Yang and Chuqing Dong and Ebbe Bertellotti and Eunsin Joo and Camilla Teran",

note = "Publisher Copyright: {\textcopyright} 2024 American Academy of Advertising.",

year = "2024",

doi = "10.1080/10641734.2023.2291778",

language = "English",

volume = "45",

pages = "219--241",

journal = "Journal of Current Issues and Research in Advertising",

issn = "1064-1734",

number = "2",

}

TY - JOUR

T1 - “Do Good and Be ‘Liked’”

T2 - CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

AU - Battocchio, Ava Francesca

AU - Yang, Jing

AU - Dong, Chuqing

AU - Bertellotti, Ebbe

AU - Joo, Eunsin

AU - Teran, Camilla

PY - 2024

Y1 - 2024

UR - https://www.scopus.com/pages/publications/85182444582

UR - https://www.scopus.com/pages/publications/85182444582#tab=citedBy

U2 - 10.1080/10641734.2023.2291778

DO - 10.1080/10641734.2023.2291778

M3 - Article

AN - SCOPUS:85182444582

SN - 1064-1734

VL - 45

SP - 219

EP - 241

JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

IS - 2

ER -

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this