“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Ava Francesca Battocchio; Jing Yang; Chuqing Dong; Ebbe Bertellotti; Eunsin Joo; Camilla Teran

doi:10.1080/10641734.2023.2291778

“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo, Camilla Teran

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	219-241
Number of pages	23
Journal	Journal of Current Issues and Research in Advertising
Volume	45
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2023.2291778
State	Published - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1080/10641734.2023.2291778

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AU - Battocchio, Ava Francesca

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AU - Dong, Chuqing

AU - Bertellotti, Ebbe

AU - Joo, Eunsin

AU - Teran, Camilla

PY - 2024

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JF - Journal of Current Issues and Research in Advertising

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“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses

ASJC Scopus Subject Areas

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