Diversity and consumer behavior

Geraldine Rosa Henderson; Tracy Rank-Christman

doi:10.1016/j.copsyc.2016.01.006

Diversity and consumer behavior

Geraldine Rosa Henderson
, Tracy Rank-Christman

Quinlan School of Business

Rutgers University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Current opinion in psychology
Volume	10
DOIs	https://doi.org/10.1016/j.copsyc.2016.01.006
State	Published - Aug 1 2016

Disciplines

Psychology

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10.1016/j.copsyc.2016.01.006License: Unspecified

Cite this

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title = "Diversity and consumer behavior",

author = "Henderson, \{Geraldine Rosa\} and Tracy Rank-Christman",

note = "Diversity has received more attention in psychology than it has in consumer research. Yet the role of diversity in the marketplace is of ever growing ...",

year = "2016",

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doi = "10.1016/j.copsyc.2016.01.006",

language = "American English",

volume = "10",

journal = "Current opinion in psychology",

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T1 - Diversity and consumer behavior

AU - Henderson, Geraldine Rosa

AU - Rank-Christman, Tracy

N1 - Diversity has received more attention in psychology than it has in consumer research. Yet the role of diversity in the marketplace is of ever growing ...

PY - 2016/8/1

Y1 - 2016/8/1

UR - https://www.sciencedirect.com/science/article/pii/S2352250X16000087

U2 - 10.1016/j.copsyc.2016.01.006

DO - 10.1016/j.copsyc.2016.01.006

M3 - Article

VL - 10

JO - Current opinion in psychology

JF - Current opinion in psychology

ER -

Diversity and consumer behavior

Disciplines

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