Did you find this review helpful?

Shabnam Azimi, Yana Andonova

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)329-343
Number of pages15
JournalMarketing Intelligence and Planning
Volume41
Issue number3
DOIs
StatePublished - Apr 13 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Extroversion
  • Information diagnosticity
  • Neuroticism
  • Review concreteness
  • Review helpfulness
  • Review readability
  • Review valence
  • Review credibility

Cite this