Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society

Ruzica Brecic; Clifford J Shultz; Katherine Sredl; Natasa Renko

Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society

Ruzica Brecic, Clifford J Shultz, Katherine Sredl, Natasa Renko

Quinlan School of Business

University of Zagreb

Research output: Contribution to journal › Article › peer-review

Abstract

<p> In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Br&ccaron;ko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the structural development of Arizona. Our research contributes a macromarketing perspective to further understanding of the role of entrepreneurs and the international community in market re-development in post-conflict states.</p>

Original language	American English
Journal	School of Business: Faculty Publications and Other Works
State	Published - Jun 1 2015

Keywords

Bosnia
Arizona market
marketing

Disciplines

Business
Marketing

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Devastation and Rebirth A Longitudinal Study of Bosnia s ArizonaFinal published version, 306 KBLicense: Unspecified

Cite this

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AU - Shultz, Clifford J

AU - Sredl, Katherine

AU - Renko, Natasa

PY - 2015/6/1

Y1 - 2015/6/1

N2 - In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Br&ccaron;ko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the structural development of Arizona. Our research contributes a macromarketing perspective to further understanding of the role of entrepreneurs and the international community in market re-development in post-conflict states.

AB - In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Br&ccaron;ko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the structural development of Arizona. Our research contributes a macromarketing perspective to further understanding of the role of entrepreneurs and the international community in market re-development in post-conflict states.

KW - Bosnia

KW - Arizona market

KW - marketing

UR - https://ecommons.luc.edu/business_facpubs/63

M3 - Article

JO - School of Business: Faculty Publications and Other Works

JF - School of Business: Faculty Publications and Other Works

ER -

Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society

Abstract

Keywords

Disciplines

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