Defining a base of the pyramid strategy

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Business and Emerging Markets
Volume	6
Issue number	4
DOIs	https://doi.org/10.1504/IJBEM.2014.065582
State	Published - Jan 1 2014

Disciplines

TY - JOUR

T1 - Defining a base of the pyramid strategy

AU - Landrum, Nancy E.

PY - 2014/1/1

Y1 - 2014/1/1

UR - http://www.inderscienceonline.com/doi/abs/10.1504/IJBEM.2014.065582

U2 - 10.1504/IJBEM.2014.065582

DO - 10.1504/IJBEM.2014.065582

M3 - Article

VL - 6

JO - International Journal of Business and Emerging Markets

JF - International Journal of Business and Emerging Markets

IS - 4

ER -