@article{e0d21d0e5dda4b06a36a352e5e32742b,
title = "Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube",
keywords = "ad placement, affective computing, emotional flow",
author = "Wen, \{Taylor Jing\} and Chuan, \{Ching Hua\} and Tsai, \{Wanhsiu Sunny\} and Jing Yang",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2022.",
year = "2022",
month = aug,
doi = "10.1177/10949968221095546",
language = "English",
volume = "57",
pages = "421--441",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
number = "3",
}