Dark marketing: ghost in the machine or skeleton in the cupboard?

Stephen Brown
, Pierre McDonagh
, Clifford Shultz

Ulster University
Dublin City University
Moscow State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Business Review
Volume	24
Issue number	3
DOIs	https://doi.org/10.1108/095553412112224771
State	Published - Apr 27 2012
Externally published	Yes

Disciplines

Economics
Marketing

Access to Document

10.1108/095553412112224771License: Unspecified

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Cite this

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title = "Dark marketing: ghost in the machine or skeleton in the cupboard?",

author = "Stephen Brown and Pierre McDonagh and Clifford Shultz",

year = "2012",

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doi = "10.1108/095553412112224771",

language = "American English",

volume = "24",

journal = "European Business Review",

number = "3",

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AU - Brown, Stephen

AU - McDonagh, Pierre

AU - Shultz, Clifford

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