Dark marketing: ghost in the machine or skeleton in the cupboard?

Stephen Brown, Pierre McDonagh, Clifford Shultz

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Business Review
Volume	24
Issue number	3
DOIs	https://doi.org/10.1108/095553412112224771
State	Published - Apr 27 2012
Externally published	Yes

Disciplines

Economics
Marketing

Access to Document

10.1108/095553412112224771License: Unspecified

Other files and links

Link to publication

Cite this

@article{9367af09553f413fb3208df41629c0ae,

title = "Dark marketing: ghost in the machine or skeleton in the cupboard?",

author = "Stephen Brown and Pierre McDonagh and Clifford Shultz",

year = "2012",

month = apr,

day = "27",

doi = "10.1108/095553412112224771",

language = "American English",

volume = "24",

journal = "European Business Review",

number = "3",

}

TY - JOUR

T1 - Dark marketing: ghost in the machine or skeleton in the cupboard?

AU - Brown, Stephen

AU - McDonagh, Pierre

AU - Shultz, Clifford

PY - 2012/4/27

Y1 - 2012/4/27

UR - http://www.emeraldinsight.com/doi/full/10.1108/095553412112224771

U2 - 10.1108/095553412112224771

DO - 10.1108/095553412112224771

M3 - Article

VL - 24

JO - European Business Review

JF - European Business Review

IS - 3

ER -