Corporate communication, sustainability, and social media: It's not easy (really) being green

Anne H. Reilly; Katherine A. Hynan

doi:10.1016/j.bushor.2014.07.008

Corporate communication, sustainability, and social media: It's not easy (really) being green

Anne H. Reilly, Katherine A. Hynan

Quinlan School of Business

Loyola University Chicago

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Business Horizons
Volume	57
Issue number	6
DOIs	https://doi.org/10.1016/j.bushor.2014.07.008
State	Published - Jan 11 2014

Disciplines

Economics
Public Relations and Advertising
Marketing

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10.1016/j.bushor.2014.07.008License: Unspecified

Cite this

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title = "Corporate communication, sustainability, and social media: It's not easy (really) being green",

author = "Reilly, \{Anne H.\} and Hynan, \{Katherine A.\}",

note = "This empirical research explores how 16 global corporations from four different industry sectors-retail, technology equipment, food/beverage/tobacco, and consumer goods-use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms' corporate communication.",

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N1 - This empirical research explores how 16 global corporations from four different industry sectors-retail, technology equipment, food/beverage/tobacco, and consumer goods-use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms' corporate communication.

PY - 2014/1/11

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UR - https://www.sciencedirect.com/science/article/pii/S0007681314001177

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JO - Business Horizons

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IS - 6

ER -

Corporate communication, sustainability, and social media: It's not easy (really) being green

Disciplines

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