@article{8f7ae35e59db4e1fa281df1ae1a02551,
title = "Corporate communication, sustainability, and social media: It's not easy (really) being green",
author = "Reilly, {Anne H.} and Hynan, {Katherine A.}",
note = "This empirical research explores how 16 global corporations from four different industry sectors-retail, technology equipment, food/beverage/tobacco, and consumer goods-use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms' corporate communication.",
year = "2014",
month = jan,
day = "11",
doi = "10.1016/j.bushor.2014.07.008",
language = "American English",
volume = "57",
journal = "Business Horizons",
number = "6",
}