| Original language | English |
|---|---|
| Pages (from-to) | 187-205 |
| Number of pages | 19 |
| Journal | Research in Consumer Behavior |
| Volume | 11 |
| DOIs | |
| State | Published - 2007 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)
- Marketing