Consumer–Brand Relationships Theory and Practice

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Advertising
Volume	31
Issue number	4
DOIs	https://doi.org/10.2501/IJA-31-4-921-923
State	Published - Jan 1 2012

Disciplines

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title = "Consumer–Brand Relationships Theory and Practice",

author = "Stephanie O{\textquoteright}Donohoe and Zayer, {Linda Tuncay}",

note = "(2012). Consumer-Brand Relationships Theory and Practice. International Journal of Advertising: Vol. 31, No. 4, pp. 921-923.",

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AU - Zayer, Linda Tuncay

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