@article{05579fd905154213aa31325a5caa9892,
title = "Consumer Engagement with Brands{\textquoteright} COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism",
keywords = "Brand management, brand opportunism, brand–social issue fit, COVID-19, pandemic messaging",
author = "Juan Mundel and Jing Yang",
note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",
year = "2021",
doi = "10.1080/15252019.2021.1958274",
language = "English",
volume = "21",
pages = "173--190",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "3",
}