@article{b09edb997a8845809daea46d0c8c8f76,
title = "Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects",
author = "Henderson, \{Geraldine R.\} and Henderson, \{Geraldine R.\}",
note = "In this Paper, we investigate the concept of brand feedback ejfects (i.e., brand dilution or enhancement). The potential dilution or enhancement of brand equity is a key concern for managers when they consider extending an existing product. Previous research has investigated this issue by evaluating changes in affective judgments (Aaker/Keller 1990; Bridges et al.",
year = "2004",
month = jan,
day = "1",
doi = "10.1007/978-3-663-01557-4\_25",
language = "American English",
journal = "Default journal",
}