Constructive Engagement, Macromarketing, and Humanistic Marketing

Clifford J. Shultz; Stanley J. Shapiro

doi:10.1057/9781137353290_14

Constructive Engagement, Macromarketing, and Humanistic Marketing

Clifford J. Shultz, Stanley J. Shapiro

Quinlan School of Business

Simon Fraser University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1057/9781137353290_14
State	Published - Jan 1 2014

Disciplines

Political Science
Marketing

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10.1057/9781137353290_14License: Unspecified

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title = "Constructive Engagement, Macromarketing, and Humanistic Marketing",

author = "Shultz, {Clifford J.} and Shapiro, {Stanley J.}",

note = "Part of the Humanism in Business Series book series (HUBUS) The two most recent definitions of marketing, as posited by thoughtful members of the AMA in 2004 and 2007, have generated considerable discussion about the nature, scope and foci of marketing.",

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AU - Shultz, Clifford J.

AU - Shapiro, Stanley J.

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M3 - Article

JO - Default journal

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Constructive Engagement, Macromarketing, and Humanistic Marketing

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