Conducting qualitative social media research through a feminist ethic of care

Jenna Drenten, Lauren Gurrieri

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)377-407
Number of pages31
JournalQualitative Market Research
Volume28
Issue number3
DOIs
StatePublished - Apr 29 2025

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Ethical framework
  • Feminist ethic of care
  • Internet research
  • Qualitative social media methods

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