Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach

Myungok Chris Yim; Taeyoung Kim

doi:10.1177/10776990241296460

Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach

Loyola University of Chicago

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journalism and Mass Communication Quarterly
DOIs	https://doi.org/10.1177/10776990241296460
State	Accepted/In press - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Communication

Keywords

corporate social advocacy (CSA)
corporate social responsibility (CSR)
CSA expectancy scale
public expectation
strategic issue management (SIM)

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10.1177/10776990241296460

Cite this

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title = "Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach",

keywords = "corporate social advocacy (CSA), corporate social responsibility (CSR), CSA expectancy scale, public expectation, strategic issue management (SIM)",

author = "Yim, {Myungok Chris} and Taeyoung Kim",

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language = "English",

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KW - public expectation

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JO - Journalism and Mass Communication Quarterly

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Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach

ASJC Scopus Subject Areas

Keywords

Access to Document

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