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Closer together or further apart? Values of hero generations Y and Z during crisis

  • Loyola University of Chicago
  • Murray State University
  • University of Massachusetts Amherst

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)179-196
Number of pages18
JournalYoung Consumers
Volume23
Issue number2
DOIs
StatePublished - May 10 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Life-span and Life-course Studies

Keywords

  • Cohort theory
  • Generation Y
  • Generation Z
  • Values

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