@inbook{d496aec61a384ac3bf80fa63287f1b24,
title = "Climbing the Ladder or Chasing a Dream? Men{\textquoteright}s Responses to Idealized Portrayals of Masculinity in Advertising",
author = "Zayer, {Linda Tuncay} and Otnes, {Cele C.}",
note = "Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising . In Gender, Culture, and Consumer Behavior. Taylor and Francis. 2012. p. 87-110. Available from, DOI: 10.4324/9780203127575",
year = "2012",
month = jan,
day = "1",
doi = "10.4324/9780203127575",
language = "English",
isbn = "9781848729469",
pages = "87--110",
booktitle = "Gender, Culture, and Consumer Behavior",
publisher = "Taylor and Francis",
}