| Original language | American English |
|---|---|
| Journal | Thunderbird International Business Review |
| Volume | 53 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 1 2011 |
Disciplines
- Economics
- Public Relations and Advertising
- Marketing
Arup Varma, Pawan Budhwar, Shaun Pichler
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Thunderbird International Business Review |
| Volume | 53 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 1 2011 |