@article{68a0e99aef01471390aedc3ec6b3aa70,
title = "Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality",
keywords = "brand involvement, download intention, mHealth app, sponsorship",
author = "Jing Yang and Shaheen Kanthawala and Eunsin Joo and Anastasia Kononova",
note = "Publisher Copyright: {\textcopyright} 2021 Taylor \& Francis Group, LLC.",
year = "2022",
doi = "10.1080/10496491.2021.2015513",
language = "English",
volume = "28",
pages = "869--892",
journal = "Journal of Promotion Management",
issn = "1049-6491",
number = "6",
}