Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly

David Doherty; E. Scott Adler

Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly

Department of Political Science

University of Colorado Boulder

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Sep 10 2014

Disciplines

Public Relations and Advertising
Political Science

Cite this

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title = "Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly",

author = "David Doherty and Adler, \{E. Scott\}",

note = "Over the next two months, in the lead up to the Congressional midterm elections, households will be bombarded with campaign publicity including mailers, which will aim to convince them to vote for one candidate over another. But are such mailers an effective campaign tactic?",

year = "2014",

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day = "10",

language = "American English",

journal = "Default journal",

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TY - JOUR

T1 - Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly

AU - Doherty, David

AU - Adler, E. Scott

N1 - Over the next two months, in the lead up to the Congressional midterm elections, households will be bombarded with campaign publicity including mailers, which will aim to convince them to vote for one candidate over another. But are such mailers an effective campaign tactic?

PY - 2014/9/10

Y1 - 2014/9/10

UR - http://eprints.lse.ac.uk/59824/

M3 - Article

JO - Default journal

JF - Default journal

ER -

Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly

Disciplines

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Cite this