@article{b45a199a74504146991effba0f393820,
title = "Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses",
keywords = "Brand authenticity, social media advertising, source genuineness, source trustworthiness",
author = "Jing Yang and Camilla Teran and Battocchio, \{Ava Francesca\} and Ebbe Bertellotti and Shannon Wrzesinski",
note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",
year = "2021",
doi = "10.1080/15252019.2020.1860168",
language = "English",
volume = "21",
pages = "34--48",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "1",
}