Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Jing Yang; Camilla Teran; Ava Francesca Battocchio; Ebbe Bertellotti; Shannon Wrzesinski

doi:10.1080/15252019.2020.1860168

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti, Shannon Wrzesinski

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	34-48
Number of pages	15
Journal	Journal of Interactive Advertising
Volume	21
Issue number	1
DOIs	https://doi.org/10.1080/15252019.2020.1860168
State	Published - 2021
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Marketing

Keywords

Brand authenticity
social media advertising
source genuineness
source trustworthiness

Access to Document

10.1080/15252019.2020.1860168

Cite this

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title = "Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses",

keywords = "Brand authenticity, social media advertising, source genuineness, source trustworthiness",

author = "Jing Yang and Camilla Teran and Battocchio, {Ava Francesca} and Ebbe Bertellotti and Shannon Wrzesinski",

note = "Publisher Copyright: {\textcopyright} 2021 American Academy of Advertising.",

year = "2021",

doi = "10.1080/15252019.2020.1860168",

language = "English",

volume = "21",

pages = "34--48",

journal = "Journal of Interactive Advertising",

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T2 - The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

AU - Yang, Jing

AU - Teran, Camilla

AU - Battocchio, Ava Francesca

AU - Bertellotti, Ebbe

AU - Wrzesinski, Shannon

PY - 2021

Y1 - 2021

KW - Brand authenticity

KW - social media advertising

KW - source genuineness

KW - source trustworthiness

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DO - 10.1080/15252019.2020.1860168

M3 - Article

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SN - 1525-2019

VL - 21

SP - 34

EP - 48

JO - Journal of Interactive Advertising

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IS - 1

ER -

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

ASJC Scopus Subject Areas

Keywords

Access to Document

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