@article{27931aa57d3a4feb86d7e61e426169f7,
title = "Building Brand Assets: The Role of Trademark Rights",
keywords = "brand assets, design trademarks, difference-in-difference models, intellectual property rights, natural experiments, trademark networks, trademark rights, trademarks",
author = "Alexander Krasnikov and Satish Jayachandran",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2022.",
year = "2022",
month = oct,
doi = "10.1177/00222437221097108",
language = "English",
volume = "59",
pages = "1059--1082",
journal = "Journal of Marketing Research",
issn = "0022-2437",
number = "5",
}