Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis; Amanda J. Broderick; Catherine Demangeot; Natalie Ross Adkins; Nakeisha S. Ferguson; Geraldine Rosa Henderson; Guillaume D. Johnson; James M. Mandiberg; Rene Dentiste Mueller; Chris Pullig; Abhijit Roy; Miguel Angel Zúñiga

doi:10.1016/j.jbusres.2012.08.011

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis
, Amanda J. Broderick
, Catherine Demangeot
, Natalie Ross Adkins
, Nakeisha S. Ferguson
, Geraldine Rosa Henderson
, Guillaume D. Johnson
, James M. Mandiberg
, Rene Dentiste Mueller
, Chris Pullig
, Abhijit Roy
, Miguel Angel Zúñiga

Coventry University
University of Salford
University of Strathclyde
Drake University
University of St. Thomas
Rutgers University
Paris Dauphine University
Columbia University
College of Charleston
Baylor University
University of Scranton
Morgan State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Research
Volume	66
Issue number	8
DOIs	https://doi.org/10.1016/j.jbusres.2012.08.011
State	Published - Aug 1 2013
Externally published	Yes

Disciplines

Economics
Public Relations and Advertising
Marketing

Access to Document

10.1016/j.jbusres.2012.08.011License: Unspecified

Cite this

@article{726d16e9533b4813860f87f75583460d,

title = "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being",

author = "Eva Kipnis and Broderick, \{Amanda J.\} and Catherine Demangeot and Adkins, \{Natalie Ross\} and Ferguson, \{Nakeisha S.\} and Henderson, \{Geraldine Rosa\} and Johnson, \{Guillaume D.\} and Mandiberg, \{James M.\} and Mueller, \{Rene Dentiste\} and Chris Pullig and Abhijit Roy and Z{\'u}{\~n}iga, \{Miguel Angel\}",

note = "Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing ind...",

year = "2013",

month = aug,

day = "1",

doi = "10.1016/j.jbusres.2012.08.011",

language = "American English",

volume = "66",

journal = "Journal of Business Research",

number = "8",

}

TY - JOUR

T1 - Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

AU - Kipnis, Eva

AU - Broderick, Amanda J.

AU - Demangeot, Catherine

AU - Adkins, Natalie Ross

AU - Ferguson, Nakeisha S.

AU - Henderson, Geraldine Rosa

AU - Johnson, Guillaume D.

AU - Mandiberg, James M.

AU - Mueller, Rene Dentiste

AU - Pullig, Chris

AU - Roy, Abhijit

AU - Zúñiga, Miguel Angel

N1 - Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing ind...

PY - 2013/8/1

Y1 - 2013/8/1

UR - https://www.sciencedirect.com/science/article/pii/S0148296312002263

U2 - 10.1016/j.jbusres.2012.08.011

DO - 10.1016/j.jbusres.2012.08.011

M3 - Article

VL - 66

JO - Journal of Business Research

JF - Journal of Business Research

IS - 8

ER -

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Disciplines

Access to Document

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Cite this