@inbook{3ff767fc4cab449794181ca719693924,
title = "Brand fortitude in moments of consumption",
author = "Nina Diamond and Mcgrath, \{Mary Ann\} and Sherry, \{John F.\} and Kozinets, \{Robert V.\} and Muniz, \{Albert M.\} and Stefania Borghini",
note = "Publisher Copyright: {\textcopyright} 2014 Taylor \& Francis.",
year = "2016",
month = jun,
day = "16",
doi = "10.1201/9781315427850-42",
language = "English",
isbn = "9781611321715",
pages = "619--637",
booktitle = "Handbook of Anthropology in Business",
publisher = "Taylor and Francis",
}