@article{6322d38f0a36406f89d4a7a6a6281bf0,
title = "Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks",
author = "Henderson, \{Geraldine R.\} and Dawn Iacobucci and Calder, \{Bobby J.\}",
note = "Understanding consumer perceptions and associations is an important first step to understanding brand preferences and choices. In this paper, we discu...",
year = "1998",
month = dec,
day = "1",
doi = "10.1016/S0377-2217(98)00151-9",
language = "American English",
volume = "111",
journal = "European Journal of Operational Research",
number = "2",
}