Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Geraldine R. Henderson; Dawn Iacobucci; Bobby J. Calder

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Jan 1 1998

Disciplines

Economics
Marketing

Cite this

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title = "Brand constructs : the complementarity of consumer associative networks and multidimensional scaling",

author = "Henderson, \{Geraldine R.\} and Dawn Iacobucci and Calder, \{Bobby J.\}",

note = "Brand constructs : the complementarity of consumer associative networks and multidimensional scaling Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder （Report / Marketing Science Institute, no. 98-128） Marketing Science Institute, 1998",

year = "1998",

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day = "1",

language = "American English",

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T1 - Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

AU - Henderson, Geraldine R.

AU - Iacobucci, Dawn

AU - Calder, Bobby J.

N1 - Brand constructs : the complementarity of consumer associative networks and multidimensional scaling Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder （Report / Marketing Science Institute, no. 98-128） Marketing Science Institute, 1998

PY - 1998/1/1

Y1 - 1998/1/1

UR - http://ci.nii.ac.jp/ncid/BA42129390

M3 - Article

JO - Default journal

JF - Default journal

ER -

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Disciplines

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Cite this