Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement

Peter M. Sanchez; Stephen W. Miller

doi:10.1007/978-3-319-16937-8_42

Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement

Peter M. Sanchez
, Stephen W. Miller

Villanova University
Saint Louis University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-16937-8_42
State	Published - Jan 1 2015
Externally published	Yes

Disciplines

Nursing
Family Medicine
Business

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title = "Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement",

author = "Sanchez, \{Peter M.\} and Miller, \{Stephen W.\}",

note = "The acceptance and use of marketing techniques and concepts in the health care area is a phenomena well known to many of us (Cooper, 1979). Yet, while many health care institutions are actively using...",

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AU - Miller, Stephen W.

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Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement

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