Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement

TY - JOUR

T1 - Barriers to Greater Utilization of Marketing Research in the Health Care Sector: Recommendations for Improvement

AU - Sanchez, Peter M.

AU - Miller, Stephen W.

N1 - The acceptance and use of marketing techniques and concepts in the health care area is a phenomena well known to many of us (Cooper, 1979). Yet, while many health care institutions are actively using...

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://link.springer.com/content/pdf/10.1007%2F978-3-319-16937-8_42.pdf

U2 - 10.1007/978-3-319-16937-8_42

DO - 10.1007/978-3-319-16937-8_42

M3 - Article

JO - Default journal

JF - Default journal

ER -