Balancing policy, consumer desire and corporate interests. Considerations for market entry in Vietnam

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	42-52
Number of pages	11
Journal	Columbia Journal of World Business
Volume	29
Issue number	4
DOIs	https://doi.org/10.1016/0022-5428(94)90032-9
State	Published - 1994

ASJC Scopus Subject Areas

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title = "Balancing policy, consumer desire and corporate interests. Considerations for market entry in Vietnam",

author = "Shultz, {Clifford J.}",

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