@article{dea983b6f056418db92f0f6512f8fa64,
title = "“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses",
keywords = "ad-evoked emotion, Authenticity, brand warmth, COVID-19",
author = "Jing Yang and Mengtian Jiang and Taeyoung Kim",
note = "Publisher Copyright: {\textcopyright} 2022 Taylor \& Francis Group, LLC.",
year = "2023",
doi = "10.1080/10496491.2022.2143988",
language = "English",
volume = "29",
pages = "259--279",
journal = "Journal of Promotion Management",
issn = "1049-6491",
number = "2",
}