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Attitudinal and behavioral resistance: A marketing perspective

  • University of Stirling
  • University of Texas at Austin
  • University of Bath

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Consumer Behaviour
Volume12
Issue number6
DOIs
StatePublished - Jan 11 2013

Disciplines

  • Economics
  • Psychology
  • Public Relations and Advertising
  • Marketing
  • Sociology

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