| Original language | American English |
|---|---|
| Journal | ACR North American Advances |
| State | Published - Jan 1 2015 |
Disciplines
- Marketing
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Assembling a Voice of a Generation
- Katherine C. Sredl
- , Linda Tuncay Zayer
- , Catherine A. Coleman
- , Marie-Agnes Parmentier
- Mendoza College of Business
- Texas Christian University
- HEC Montréal
Research output: Contribution to journal › Article › peer-review