@article{994c1cf71f8844b0862f4a89477d762f,
title = "Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education",
keywords = "advertising education, Artificial intelligence, ChatGPT, ethical concerns, marketing communications education, pedagogy",
author = "McAlister, {Anna R.} and Saleem Alhabash and Jing Yang",
note = "Publisher Copyright: {\textcopyright} 2023 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2024",
doi = "10.1080/13527266.2023.2289034",
language = "English",
volume = "30",
pages = "166--187",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
number = "2",
}