@article{f5105e13918c491797468505d8a70916,
title = "“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism",
keywords = "ad attitude, brand attitude, Brand opportunism, brand-social cause fit, consumer skepticism",
author = "Jing Yang and Juan Mundel",
note = "Publisher Copyright: {\textcopyright} 2021 Taylor & Francis Group, LLC.",
year = "2021",
doi = "10.1080/10496491.2021.1888181",
language = "English",
volume = "27",
pages = "877--899",
journal = "Journal of Promotion Management",
issn = "1049-6491",
number = "6",
}