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An ethnographic study of an urban periodic marketplace: Lessons from the midville farmers' market

  • Mary Ann McGrath
  • , John F. Sherry
  • , Deborah D. Heisley
  • Loyola University of Chicago
  • Northwestern University
  • Anderson Graduate School, Management University of California at Los Angeles

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)280-319
Number of pages40
JournalJournal of Retailing
Volume69
Issue number3
DOIs
StatePublished - 1993
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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