An ethnographic study of an urban periodic marketplace: Lessons from the midville farmers' market

Mary Ann McGrath, John F. Sherry, Deborah D. Heisley

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)280-319
Number of pages40
JournalJournal of Retailing
Volume69
Issue number3
DOIs
StatePublished - 1993
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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