@article{4ea008e6d3144bffba65b6aea11dbfe7,
title = "American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research",
keywords = "American Girl, Brand management, Brands, Retail",
author = "Nina Diamond and Sherry, {John F.} and Muhiz, {Albert M.} and McGrath, {Mary Ann} and Kozinets, {Robert V.} and Stefania Borghini",
year = "2009",
month = may,
doi = "10.1509/jmkg.73.3.118",
language = "English",
volume = "73",
pages = "118--134",
journal = "Journal of Marketing",
issn = "0022-2429",
number = "3",
}