Allomother as image and essence: Animating the American Girl brand

  • John F. Sherry
  • , Stefania Borghini
  • , Mary Ann McGrath
  • , Albert Muñiz
  • , Nina Diamond
  • , Robert V. Kozinets

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExplorations in Consumer Culture Theory
PublisherRoutledge Taylor & Francis Group
Pages137-149
Number of pages13
ISBN (Print)0203886801, 9780203886809
DOIs
StatePublished - Nov 18 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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