Allomother as image and essence: Animating the American Girl brand

John F. Sherry; Stefania Borghini; Mary Ann McGrath; Albert Muñiz; Nina Diamond; Robert V. Kozinets

doi:10.4324/9780203886809

Allomother as image and essence: Animating the American Girl brand

John F. Sherry, Stefania Borghini, Mary Ann McGrath, Albert Muñiz, Nina Diamond, Robert V. Kozinets

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Explorations in Consumer Culture Theory
Publisher	Routledge Taylor & Francis Group
Pages	137-149
Number of pages	13
ISBN (Print)	0203886801, 9780203886809
DOIs	https://doi.org/10.4324/9780203886809
State	Published - Nov 18 2008
Externally published	Yes

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4324/9780203886809

Cite this

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Allomother as image and essence: Animating the American Girl brand

ASJC Scopus Subject Areas

Access to Document

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