Advertising and the Mortgage Crisis: A Content Analysis

Pamela Morris

Advertising and the Mortgage Crisis: A Content Analysis

Research output: Contribution to conference › Presentation

Abstract

How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.

Original language	American English
State	Published - Nov 16 2010

Keywords

Advertising
Mortgage Crisis
Content Analysis
Culture

Disciplines

Communication

Access to Document

NCA11 11Final published version, 209 KBLicense: Unspecified

Cite this

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title = "Advertising and the Mortgage Crisis: A Content Analysis",

abstract = " How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.",

keywords = "Advertising, Mortgage Crisis, Content Analysis, Culture",

author = "Pamela Morris",

note = "Morris, P.K. (2010). Advertising and the Mortgage Crisis: A Content Analysis. Paper presented at NCA in San Fransisco.",

year = "2010",

month = nov,

day = "16",

language = "American English",

}

TY - CONF

T1 - Advertising and the Mortgage Crisis: A Content Analysis

AU - Morris, Pamela

N1 - Morris, P.K. (2010). Advertising and the Mortgage Crisis: A Content Analysis. Paper presented at NCA in San Fransisco.

PY - 2010/11/16

Y1 - 2010/11/16

N2 - How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.

AB - How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.

KW - Advertising

KW - Mortgage Crisis

KW - Content Analysis

KW - Culture

UR - https://ecommons.luc.edu/communication_facpubs/1

M3 - Presentation

ER -

Advertising and the Mortgage Crisis: A Content Analysis

Abstract

Keywords

Disciplines

Access to Document

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