@article{b45726e0dd7a4496a607cdd37dc94f36,
title = "Advancing the {\textquoteleft}Base of the Pyramid{\textquoteright} Debate",
keywords = "sustainability, corporate social responsibility, base of the pyramid, bottom of the pyramid, emerging markets, international business",
author = "Landrum, {Nancy E}",
note = "Landrum, N. (2007). Advancing the {\textquoteleft}base of the pyramid{\textquoteright} debate. Strategic Management Review, 1(1): 1-12.",
year = "2007",
month = jan,
day = "1",
language = "American English",
volume = "1",
journal = "Strategic Management Review",
issn = "2372-7780",
number = "1",
}