| Original language | English |
|---|---|
| Journal | Journal of Current Issues and Research in Advertising |
| DOIs | |
| State | Accepted/In press - 2024 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns
Jing Yang, Shu Chuan Chu, Yang Cao
Research output: Contribution to journal › Article › peer-review