Achieving market excellence through quality: The case of Ford Motor Company

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@article{0a0a39cc4f9d4c9caf712940067e9604,

title = "Achieving market excellence through quality: The case of Ford Motor Company",

author = "Zeller, \{Thomas L.\} and Gillis, \{Darin M.\}",

year = "1995",

doi = "10.1016/0007-6813(95)90019-5",

language = "English",

volume = "38",

pages = "23--31",

journal = "Business Horizons",

issn = "0007-6813",

number = "3",

}

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T1 - Achieving market excellence through quality

T2 - The case of Ford Motor Company

AU - Zeller, Thomas L.

AU - Gillis, Darin M.

PY - 1995

Y1 - 1995

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U2 - 10.1016/0007-6813(95)90019-5

DO - 10.1016/0007-6813(95)90019-5

M3 - Article

AN - SCOPUS:0344715172

SN - 0007-6813

VL - 38

SP - 23

EP - 31

JO - Business Horizons

JF - Business Horizons

IS - 3

ER -