A narrative analysis revealing strategic intent and posture

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)127-145
Number of pages19
JournalAsia Pacific Journal of Marketing and Logistics
Volume3
Issue number2
DOIs
StatePublished - 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Marketing

Keywords

  • Annual reports
  • Corporate communications
  • Corporate strategy
  • Epistemology
  • Literary forms
  • Narratives

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