A brand so bad it’s good: The paradoxical place marketing of Belfast

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
Volume	29
DOIs	https://doi.org/10.1080/0267257X.2013.796321
State	Published - Jan 8 2013

Disciplines

@article{d99b3973273d4466bdc3ccf12860b19f,

title = "A brand so bad it{\textquoteright}s good: The paradoxical place marketing of Belfast",

author = "Stephen Brown and Pierre McDonagh and Shultz, \{Clifford J.\}",

year = "2013",

month = jan,

day = "8",

doi = "10.1080/0267257X.2013.796321",

language = "American English",

volume = "29",

journal = "Journal of Marketing Management",

issn = "1472-1376",

}

TY - JOUR

T1 - A brand so bad it’s good: The paradoxical place marketing of Belfast

AU - Brown, Stephen

AU - McDonagh, Pierre

AU - Shultz, Clifford J.

PY - 2013/1/8

Y1 - 2013/1/8

UR - http://www.tandfonline.com/doi/abs/10.1080/0267257X.2013.796321

U2 - 10.1080/0267257X.2013.796321

DO - 10.1080/0267257X.2013.796321

M3 - Article

SN - 1472-1376

VL - 29

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -