A brand so bad it’s good: The paradoxical place marketing of Belfast

Stephen Brown, Pierre McDonagh, Clifford J. Shultz

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
Volume	29
DOIs	https://doi.org/10.1080/0267257X.2013.796321
State	Published - Jan 8 2013

Disciplines

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