Personal profile
About
Chris brings to Loyola with 20 years of a full-service global PR consultancy with multi-million- dollar billings with responsibility for management, new business development, client relations, strategic communications and marketing consultancy to over 100 global firms and governments, and liaising with over 2,000 global colleagues across the Omnicom Group Inc. (NYSE: OMC). She previously worked as CEO of Porter Novelli Korea, and her expertise include corporate communication, integrated marketing communication and international PR, issue and crisis management, and reputation management.
Research Interests
- Public Relations, Global Strategic Communication, Crisis and Corporate Communication
Disciplines
- Communication
-
UNPACKING AI DISCRIMINATION FROM A DEI-CONSCIOUS PR PERSPECTIVE
Yim, M. C., Jan 1 2025, Public Relations and the Rise of AI. Taylor and Francis, p. 37-52 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
-
Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation
Yim, M. C., 2024, (Accepted/In press) In: International Journal of Business Communication.Research output: Contribution to journal › Article › peer-review
-
Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach
Yim, M. C. & Kim, T., 2024, (Accepted/In press) In: Journalism and Mass Communication Quarterly.Research output: Contribution to journal › Article › peer-review
-
Effect of AI Chatbot’s Interactivity on Consumers’ Negative Word-of-Mouth Intention: Mediating Role of Perceived Empathy and Anger
Yim, M. C., 2024, In: International Journal of Human-Computer Interaction. 40, 18, p. 5415-5430 16 p.Research output: Contribution to journal › Article › peer-review
-
Effect of AI chatbot empathy and identity disclosure on willingness to donate: the mediation of humanness and social presence
Park, G., Yim, M. C., Chung, J. & Lee, S., 2023, In: Behaviour and Information Technology. 42, 12, p. 1998-2010 13 p.Research output: Contribution to journal › Article › peer-review